Copywriting Courses for Digital Marketing

Copywriting requires a specific set of skills that don’t always come naturally to all writers, but they can be learned. Here at Coast Campus, our expert digital copywriters can teach you how to create compelling web copy that engages your audience, communicates your message, and drives conversions.

Quality web copy is needed at every single touchpoint of the customer journey, making it one of the most important facets of any digital marketing campaign worth its salt.

Writing for the web in the digital age

Forget what you learned in English class; the digital marketing arena has its own rules when it comes to writing style.

Writing for the web is all about producing copy that satisfies not only your target audience, but the search engines as well.

Digital copywriters are tasked with the challenge of saying more by writing less. In our fast-paced digital landscape, you have mere seconds to capture your reader’s attention before they scroll on to something else. Not only that, but you must communicate your most interesting points within the confines of the 5-6 inches of their mobile screen.

Copywriting courses tailored to suit your skill level

At Coast Campus, we don’t believe in a one-size-fits-all approach to learning. That’s why we’re more than happy to tailor copywriting training sessions that align with your specific skill level or area of interest.

Simply tell us what you would like to get out of your copywriting session, and we will tailor your session accordingly.

Topics you may wish to learn more about might include:

• Understanding the psychology behind copywriting
• Creating copy for different digital channels
• Writing for different stages of the sales funnel

Basic copywriting training

If you’re looking for an intro course on the basics of writing web copy, or if you just want to refresh your memory of the fundamentals, Coast Campus’ introductory copywriting course is perfect for you.

Our copy specialists can give you the tools you need to become a great copywriter, starting with helping you gain an understanding of how people consume digital content.

​​Included in your training…

• Fundamental concepts: Learn what makes digital copywriting a different discipline and what you always need to be aware of when creating web content.
• Content purpose: Understanding who and what you are writing for, and how that should change your approach and process.
• What good writing looks like: Learn how to avoid common issues and create effective content that drives your users through their journey.
• Content idea conceptualisation: Find out why idea generation is a vital copywriting skill and learn the methods our copywriters use to come up with content ideas.

SEO copywriting training

Attracting the attention of both users and search engines alike is an unparalleled skill when it comes to successfully marketing a product or service online.

For those with less experience, SEO copywriting can seem like a daunting task. Our SEO copy specialists are well-versed in explaining how to engage your audience with captivating copy, while also ticking the technical boxes that search engines consider when deciding where to rank your site.

Our SEO copywriting courses cover how to:

• Think like your customers
• Conduct keyword research
• Choose and place the right keywords
• Format copy for web pages
• Use best linking practices
• Optimise meta titles and descriptions

Copywriting for other digital channels

Different digital marketing channels come with a variety of writing style requirements and audience expectations. Another important consideration is how to tailor your copy to appropriately align with the digital environment in question.

We can teach you helpful tips, tricks, and best practices for writing for a variety of digital channels, including:

• Email: Find out how to capture your user’s attention in just one single subject line.
• Social Media: Discover the secrets to writing copy for a range of different social media platforms.
• PPC: Learn how to craft compelling copy for pay-per-click advertising.
• Display: Gain an understanding of using copy in display advertising.

Interact, Support & Educate

Our professional Digital Copywriting training is the perfect solution for marketers who would like to improve their skills. It is also a great way to learn more about Copywriting best practice that can be applied to other areas of your business.

Interested in taking a copywriting course at Coast Campus? Contact us today using the form below, to speak to a friendly member of our digital marketing team.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.