Digital Copywriting Training FAQs
Why does copywriting matter?
Despite what some people say, copywriting is about more than just writing persuasive words to try and sell a product or service. The purpose of copywriting is to create connections with consumers by explaining why choosing that specific product or service is the most valuable choice for them. Good copy allows marketers to successfully communicate with their target audience.
What are copywriting skills?
Writing effective copy across a broad range of industries and topics requires a variety of skills, not least of all the ability to write! Most successful copywriters have an impressive command of the English language, as well as:
- An eye for detail
- A wide vocabulary
- Excellent research skills
- Good awareness of digital marketing processes