Convert traffic into leads and sales​

More traffic is great, but if your website were to convert more visitors, it could make a huge difference to your bottom line. Our approach to CRO training considers visitor behaviour data and user insight, helping you create CRO test plans that convert visitors into leads and revenue.​

A recent report by Econsultancy found:

63% of companies lack a structured approach to Conversion Rate Optimisation

If you’re one of the 63%, our CRO experts can work with your team, to upskill them to a level that meets your requirements. We can offer basic training so that they can have a more constructive relationship with your CRO agency, or provide a more advanced and bespoke programme to give them the skills to develop a culture of testing within your business.

Included in your training…​

• Introduction to CRO tools: With lots of software and services available for analysis and running tests, we’ll help you understand which tools are best used for what, based on your individual requirements and internal capabilities.​
• Determining goals and setting KPIs: We’ll teach you how to set appropriate, measurable objectives for your testing activity over the short, medium, and long-term.​
• Understanding the data: Learn how to interpret data and user behaviour to pinpoint specific areas for testing activity – such as nav structure, conversion points (such as form submissions, telephone calls, etc), and checkout funnels.
• Embrace a ‘test and learn’ philosophy: Establish what to test in the first place, create your first test plan, learn how to monitor and interpret the results, and how to take key findings into future testing activity.​
• Test prioritisation: We will teach you how to prioritise testing ideas using frameworks, ensuring that you focus on the ideas that are going to have the largest impact first.​

Interact, Support & Educate

Our professional Conversion Rate Optimisation training is the perfect solution for marketers who would like to improve their knowledge or develop new skills.

Would you like to find out more information regarding our CRO training service? Call us today on 0845 450 2086 or fill out the form below.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.