BRANDED CONTENT: Using Content to Engage With Your Audience and Influence Positive Change
Darren’s slides from Marketing Week Live:
- How can you use engagement with branded content to address a challenge within your audience and digital media to scale your reach effectively?
- Using a campaign case study on pet obesity, we’ll show you how we used content to influence pet owners to change their perspective on healthy weight management and nutrition for their pets.
- A step by step guide: Identifying the challenge, engaging with the audience and influencing positive change.