Guide

Don’t regret your website redesign

Have you got a website redesign project planned? If so, our guide is a must read. Don’t come to regret your investment.

Download the guide

A website redesign is a big project, requiring the commitment of a lot of time and budget. Make sure that you get it right the first time.

The guide will:

  • Identify the key reasons why people often regret these business critical projects
  • Show you the two vital ingredients that every project must have
  • Explain what makes up a good project and how to measure success

Simply fill out the form below to get your free pdf copy, or read the guide online further down the page!

Download the guide

To download your free copy, please fill in the form.

Don’t Regret Your Website Redesign

Start using the number one essential ingredient for success

Contents

 

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The pitfalls of web design

  • Web design is often based on personal opinions, guesswork and a desire to create something shiny and new.
  • Some decisions will be made using analytics, but understand that they only reveal half the picture and won’t give you the reasons why your website is not performing.

Understand the role played by User Experience (UX) in achieving ROI from your new website

User research provides insight into behaviour and when married with data analysis, provides the whole story.

From such an understanding, a website that meets user requirements and maximises potential ROI is achieved.

 

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A Cautionary Tale

A prospect we recently spoke to were redesigning their website for the third time in four years.

On each occasion they had spent a great deal of time investigating CMS technologies and their own requirements, twice resulting in a website that worked well internally but didn’t meet the needs of users.

The two previous websites wasted significant amounts of time and money while the organisation fell further and further behind.

They are now looking to utilise research to shape user requirements for the next website.

 

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The pitfalls of web design

Arguments for the user research led approach

Arguments for the user research led approach

Failure to listen to users during website design can lead to redesigning your website annually, or costly modifications post launch.

 

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Investing in user research

Investing in user research leads to a user experience that:

  • Is designed around and responds to the goals and needs of customers
  • Makes it easier to perform key tasks on your website
  • Increases sales and lead generation potential
  • Reduces development and support costs

 

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Think that user research is only for your website?

A carefully crafted experience that delights your users has wider benefits too.

Understanding your users’ motivations, requirements and barriers to conversion is vital information for designing effective websites, but its value goes much further in creating delightful user experiences.

Such experiences can also provide:

  • Improved brand perception
  • Improved customer satisfaction
  • Increased sales
  • Higher conversion rates
  • Greater reach and visibility
  • Business transformational change

“In many of our projects we find that the research findings we present resonate well beyond the digital sphere, touching upon and positively impacting the entire business, wider marketing strategy and customer service.” – David Wharram, CEO, Coast Digital

 

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What proportion of your website redesign budget should you be investing in user experience?

What proportion of your website redesign budget should you be investing in user experience?

Where is your business on this scale? Where would you like to be?

The percentage of your budget to assign to UX activities should be based on the extent of internal buy-in and the level of investment in UX you want to achieve in your business.

 

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What should a UX project look like?

If you haven’t undertaken user research and experience before then it can be like taking a step into the unknown. A UX project however should follow a robust performance of information gathering, output production and regular testing and feedback loops.

Here is an example process including key activities and outputs.

What should a UX project look like?

 

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What outputs can you expect to see?

Outputs will differ based on the demands of a project, but you should expect to see some of the following…

Research

The key findings from the research process present quantitative and qualitative insight and form user requirements for the website.

Research

Specification

Information architecture such as navigation and sitemap are based on user requirements to form structure. Wireframes or a functioning prototype are then designed as blueprints for future user testing.

Specification

Testing

A key advantage of the UX approach is the ability to test and implement an iterative cycle of development. Testing can be carried out in multiple ways but fundamentally it should be carried out often with regular feedback loops.

Testing

Personas

Personas present the goals, motivations and fears of the audience as a reference point to ensure all design and marketing activity is tied back to the user.

Personas

 

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Measuring the value of UX works

Measuring the success of a UX project requires selecting the correct metrics and understanding where the greatest business benefits can be found.

Measuring the value of UX works

To discuss any aspect of user research led design, contact us today.

Download the guide