The Fundamentals of Display Advertising

Make your business more visible in the online marketplace.

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Display advertising represents a way for you to put your business in front of more customers, and to be at the forefront of their minds when they are making a buying decision. With clever targeting capabilities, there is scope to maximise reach cost efficiently through display media.

Whether you’re looking to drive sales, or to simply increase awareness of your brand within your target audience, display is a powerful part of the digital marketing mix.

This guide will help you understand the fundamentals of display advertising, such as:What display can do for you

  • How to properly brief an agency
  • Why you need display in your marketing mix
  • How to measure performance

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