Marketing you can measure™

Sector

Digital Marketing for the Travel and Tourism Industry

A full service agency for the travel sector

Sector

Digital Marketing for the Travel and Tourism Industry

A full service agency for the travel sector

With the continued rise of low-cost air travel, hotels, self-host opportunities (such as Airbnb) and social media platforms such as Facebook and Instagram being flooded with beautiful photos of far-off places, it’s no surprise that tourism marketing is in high demand.

With millions of prospective customers available, how can businesses in the travel and tourism industry and travel brands best connect with their target audience? And which digital marketing services are the most effective for doing so? The answer will depend largely on your objectives. Read below to find out more…

 

Web design for travel and tourism

Our web design specialists aim to deliver beautiful sites designed around the requirements of travel marketing, balanced with the functionality your business needs to meet the requirements of your customers (such as the ability to manage user-generated content), helping to sell the allure of the travel experience, while encouraging a healthy conversion rate.

 

In addition, the combination of our team of UX specialists and our biometrics testing lab allows us to help you craft a rich and engaging user experience that accurately targets the way you want your customers to feel when they’re interacting with your site.

PPC for travel and tourism

With the level of competition in the travel and tourism industry, it can be difficult for even the largest brands to effectively connect with their target audience. Pay per click marketing is a great way to drive relevant traffic to your site relatively quickly and efficiently, whether you’re trying to raise brand awareness or increase leads.

Achieving a profitable PPC marketing campaign can be challenging, but our specialists are well versed in managing keywords and targeting while driving conversions at a cost that delivers a great return on investment.

SEO for travel and tourism

Search engine optimisation (SEO) is a valuable part of any online marketing strategy and aims to drive high-quality, relevant organic search traffic to your site. Using the combined skills of our SEO specialists and website design team, we keep user experience and search intent at the core of your strategy, helping to align your website with your business objectives.

Our specialists are experienced in working within a range of CMS options, so you can be confident that they’ll take ownership of any issues and work to correct them, offering you the opportunity to concentrate on what you do best. Finally, regular monitoring of upcoming Google algorithm changes helps our experts to plan for the future, helping to keep you level with (or in front of) your competitors.

Email marketing for travel and tourism

Email marketing is a great way to connect with your customers directly, helping to communicate relevant information offers to them in a timely manner and typically with fantastic engagement rates.

Using powerful subscriber data, our team of specialists can help you to segment your subscribers to ensure they receive personalised, targeted campaigns which boost open rates and click-through rates and put you at the forefront of their minds.

Social media marketing for travel and tourism

The advent of social media undeniably introduced a huge number of people to the concept of travelling to beautiful places, so it makes perfect sense to advertise your services or packages exactly where your target audience are likely to be.

 

With the ability to target users based on specific features, such as location and interests, combined with the opportunity to show off beautiful imagery or video marketing across desktop and mobile devices, social media could be the perfect place to connect with your audience.

Content marketing for travel and tourism

Content marketing is one of the most versatile tools at a digital marketer’s disposal. As well as crafting written content that can elicit a range of emotions and encourage an onward customer journey, you can also fuel other marketing channels, helping you to connect with potential customers and build your brand.

From research to creation, all the way through to implementation, our talented copywriters deliver efficient, effective content marketing that drives results, no matter which channel you need them to work with,

How can we help?

To find out more about our experience in helping businesses in the travel and tourism sector to thrive, why not browse our related case studies? Alternatively, feel free to give us a call on 0845 322 3628 to talk to a friendly member of our team, who will be able to talk through the options that might work best for you.