Social Media

A good place to start is a reminder of the platforms included under the umbrella of Social Media. We focus on (in order of monthly active users): Facebook – 2.32 Billion Users YouTube – 1.9 Billion Users Messenger – 1.3 Billion Users Instagram – 1 Billion Users Reddit – 330 Million Users Twitter – 330 […]

A glimpse of new information has caught our attention here at Coast Digital, with the possibility of Instagram rolling out a new feature for its business users. Whilst browsing through his accounts on Saturday afternoon, Raj Nijjer (a tech executive from Yotpo) announced to his followers that Instagram is testing on ‘Local Business Profile Pages’ […]

Poorly executed automation in social media marketing is something we often find in businesses that have become idle with their social media – placing it firmly at the bottom of their priority list. We often see the same duplicated content being published across platforms, with little to no engagement. In one recent case I’ve personally […]

What can we learn from Threatin’s mistakes and failed attempt at earning respect? This past couple of weeks, you may have heard the name Jered Threatin, sole member and multi-instrumentalist of rock act Threatin. If you haven’t, then you’re in for a shocking read! The band embarked on an epic European tour through November called […]

One of the added benefits of my role here at Coast Digital is having the chance to speak at a variety of industry and local events. One of these recurring opportunities has involved hosting lectures at educational organisations for students from Essex University, Colchester Institute and the Essex Business School. In particular, these lectures have […]

Instagram Stories vs Snapchat In the battle of the social media platforms, Instagram (owned by social media giant Facebook Inc) released a new update that changed the way users interact with the platform. It increased the actual time spent on platform across demographics. According to Instagram, those under the age of 25 spend more than […]

Yesterday kicked off our webinar calendar for the year, with a highly subscribed session on Social Media, presented by Digital Manager and Social Media Specialist, Liam Shepherd. The session was called ‘Social Evolution in 2018’ and encompassed 3 main areas: Then and now – how social platforms have evolved – The session started with a […]

As Facebook’s advertising offering continues to evolve, those of us that are looking to make the most of the world’s biggest social media platform are presented with more and more ways to achieve our marketing objectives. Facebook’s platform gives you a multitude of ways to target users with mobile friendly ad formats. With mobile users […]

This week at Friday Knowledge Share, Business Development Manager Michael ‘Billy’ Bilonick gave us the low down on an exciting new advertising model coming to social media – Facebook Canvas. What is Facebook Canvas? Facebook Canvas brings full screen mobile ads to the social media platform. These immersive ads allow the user to interact with […]

We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers. I had […]