Social Media

As Facebook’s advertising offering continues to evolve, those of us that are looking to make the most of the world’s biggest social media platform are presented with more and more ways to achieve our marketing objectives. Facebook’s platform gives you a multitude of ways to target users with mobile friendly ad formats. With mobile users […]

This week at Friday Knowledge Share, Business Development Manager Michael ‘Billy’ Bilonick gave us the low down on an exciting new advertising model coming to social media – Facebook Canvas. What is Facebook Canvas? Facebook Canvas brings full screen mobile ads to the social media platform. These immersive ads allow the user to interact with […]

We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers. I had […]

Recently, you may have noticed that Tweets with links in them are beginning to look a little different. As opposed to simply giving Twitter users a basic link to a site, many Tweets with links in are now expandable, offering us images and excerpts of the page that the link directs us to. I found […]

This week has been a busy one for us at Coast Digital this month with the release of our free social media idea book. Written by our in-house experts, its aim is to help give you some inspirational ideas to help boost your social marketing. Containing 7 quick tips that we use with our own […]

Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it simpler for consumers by placing all their potential suppliers in one room for easy comparison. Here at Coast Digital we exhibit at numerous events, the most […]

A pilot scheme is currently being run in the UK by the office of the information commissioner to help pupils understand information rights, and teach them exactly what personal information is. Ensuring that they know how to deal with it appropriately and obtain the correct balance when it comes to the likes of Facebook and […]

2013, a New Year and what can we expect it to bring? In my previous two blog posts we saw predictions about how tablets will revolutionise the web and how targeted TV advertising will start to take off. Both of these predictions reflect the last year in digital media and how it will change even […]

My past couple of days working in Coast Digital have opened my mind up to so many different techniques of digital media and how these are used to promote and market a range of companies. I have learnt so much about the different aspects of digital marketing which has helped me to gain an insight […]

At this time of year, we all look back on the year just gone and more importantly, try and predict what will happen in in the year to come. I’m sure you’ll read plenty of such ‘previews’ over the next few weeks, so I thought I’d try and present it in a slightly different way. […]