Social Media

My past couple of days working in Coast Digital have opened my mind up to so many different techniques of digital media and how these are used to promote and market a range of companies. I have learnt so much about the different aspects of digital marketing which has helped me to gain an insight […]

At this time of year, we all look back on the year just gone and more importantly, try and predict what will happen in in the year to come. I’m sure you’ll read plenty of such ‘previews’ over the next few weeks, so I thought I’d try and present it in a slightly different way. […]

EdgeRank is the algorithm Facebook uses to determine how content is displayed to a user in their Facebook News Feed. It’s made up of 3 key elements: Affinity – The relationship between the creator and the user who’s viewing the post Weight – The weight of the content; text, photo, like, share, etc. Time Decay […]

Earlier this week the new Microsoft Surface ad was released on YouTube.  Almost immediately, due to the unbelievable techno-geekery in the office, the video landed into the teams’ inboxes.  After unanimously agreeing that it resembled a High School Musical number or a particularly flamboyant scene from Glee, it was highlighted that despite the fact it […]

This Monday found us at the Birmingham NEC for Leisure Industry Week 2012, where our Online Marketing Consultant, James Fairweather, delivered a seminar on the subject of ‘Proving the value of Social Media’. Leisure Industry Week is an annual three-day event for the leisure industry.  The show is host to 300+ exhbitors showcasing their products and services, as well […]

Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing how engagement leads to achieving commercial objectives can be equally mysterious. Know Who Your Target Audience […]

The role of Twitter in marketers’ kit bags has grown hugely since its launch in 2006; for brands, Twitter is no longer optional – it’s essential. It has enabled B2B marketers to enter the realms of social media marketing, allowing them to ‘talk’ and ‘listen’ to their customers. It is an easily shareable platform for […]

Over the years SEO has changed dramatically, so much so in fact that some of the techniques we were using 5 years ago, are now frowned upon. Google and the other search engines have had to ensure they take advantage of new trends and technologies to help them return the best quality and the most […]

Now is the time of year when we see many “best practice” lists flooding the internet. The unfortunate truth however, is that no one can truly tell you how many times you should be tweeting, posting or sharing content on a daily, weekly or even monthly basis. The truth is that the answer will be […]

Today saw the launch of Google plus for business – finally allowing businesses and organisations to add pages to Google’s recently launched social network. It is important to understand why Google are promoting this tool and what it means for you as a business. What is in it for Google? Google wants Plus to primarily […]