Online PR

On Wednesday, I spent the morning at ad:tech London, the show that bills itself as being “all about interactive marketing”. For those who didn’t make it and are interested in what they might have missed, here’s a quick run through of this first-timer’s observations. Footfall indicates a flourishing industry Unsurprisingly, the exhibition floor at Olympia […]

If, like me, you’ve got a background in public relations — a form of promotion that’s notoriously difficult to measure by ROI — the transparency and accountability of online marketing is a very welcome breath of fresh air. Like all the members of Coast Digital’s newly formed account management team, my main focus is on […]

Last week Google broke the news to an eagerly-expectant crowd at the San José Convention Center that a new algo update is round the corner. This change is set to speed up the SERPs, carry more data and generally make the world a better place. For the first time, Google has jumped on the PR […]

One of the most significant examples of a viral marketing phenomenon doing the rounds on the internet at the moment is the new video for Weezer’s current single, “Pork and Beans”. A favourite band amongst the marketing team at Coast Digital, we’ve certainly notched up a few views between us in the office, not only […]

“We’ve already got a website, so why do we need a blog too?” It’s becoming increasingly important to represent your brand or business with a blog in corporate cyberspace today. There are a number of benefits to be had from embracing the technology, some more obvious than others. Here’s my ‘top ten’ list of why […]

Blogs are great when you have a real passion for writing something, whether it’s for business or pleasure. And blogs are a great online marketing tool; the best will draw a large audience, and will boost your SEO activity. Here are my 10 golden rules for blogging: Be very clear of your aims and objectives […]

Early last week I was reading an article in Marketing Week and was delighted to see the breadth of organisations embracing the power of social networks, in particular the Government. The Department for Work and Pensions is the latest organisation to welcome social networking. They will be trialing a new site on WordPress.com with the […]

This year social networking has taken the online world by storm. According to latest research Brits are logging on to social networking sites more than any other country in Europe, spending an average of 5.8 hours per month.* UK social networking usage is now the highest in Europe, with 24.9 million unique visitors – 78% […]