Email Marketing

With the loss of 25 million data records by HM Revenue & Customs towards the end of 2007, there are increasing calls from the UK Information Commissioner (ICO) for a tightening of our data protection laws. With continued growth in online these issues are extremely important to anyone working in marketing & communications. Security scares […]

In this day and age you can’t go 5 minutes with out spam creeping into your inbox! Luckily for us at Coast Digital we use top-of-the line spam filters which catch 90% of these emails before they get too close. But unfortunately this also means we have to fight even harder to ensure delivery of […]

If I speak about “optimisation” people naturally assume I am talking about the practice of search engine optimisation, or “SEO” as it’s otherwise known. But optimisation should mean a whole lot more than just SEO. When considering the optimisation of your website you need to consider not only how search engines will see it but […]

Email marketing can offer a substantial amount of monthly revenue if managed correctly. Customers will regard your emails as valuable if they consider you to be a trusted source. Most B2C websites can earn this trust if the services and prices they offer are appealing. But as online retailers move and shift their prices so […]