Optimising an existing campaign sees increased revenue from less spend
Due to agreements in place, we are unable to include the name of the brand featured in this case study.
Our client, a world-famous entertainment venue, also offers the unique experience of a rooftop climbing tour across their iconic building.
They approached Coast Digital for assistance with their PPC and SEO. As part of this, after auditing their AdWords account, we launched a new AdWords brand campaign for their rooftop adventure experience, replacing an existing brand campaign which, despite already having a very low CPA, we felt could be improved further.
Breathing new life into an existing campaign
Using historical and analytical data, we ascertained that there are five main ways in which people search for this experience at the venue, and we structured our AdWords campaign around those terms.