Optimising an existing campaign sees increased revenue from less spend

Due to agreements in place, we are unable to include the name of the brand featured in this case study.

Our client, a world-famous entertainment venue, also offers the unique experience of a rooftop climbing tour across their iconic building.

They approached Elixirr Digital for assistance with their PPC and SEO. As part of this, after auditing their AdWords account, we launched a new AdWords brand campaign for their rooftop adventure experience, replacing an existing brand campaign which, despite already having a very low CPA, we felt could be improved further.

Breathing new life into an existing campaign

Using historical and analytical data, we ascertained that there are five main ways in which people search for this experience at the venue, and we structured our AdWords campaign around those terms.

Results that speak for themselves

In essence, we spent less money to generate more revenue

Initial month-on-month improvements have been clear to see and are summarised below:

Cost Per Click – 58% decrease
Click-Through Rate – 138.9% increase
Average Order Value – 10.9% increase
Return on Ad Spend (ROAS) – 92.2% increase
Cost Per Acquisition (CPA) – -42.2% decrease

Most notable here is the fact that we have been able to increase the Return on Ad Spend (ROAS) by 92%, and decrease the cost per acquisition by 42%. Not only this, but we also simultaneously achieved a higher Average Order Value total, meaning that, in essence, we spent less money to generate more revenue.