Wiltshire Farm Foods, the UK’s leading meals delivery service, launches two new seasonal ranges per year with email marketing support from Coast Digital. This email must tempt customers to try additional dishes and increase the revenue per customer.
Why creativity is key
Analysis of previous campaigns identified that a creative design would generate the greatest interest and revenue. A bespoke creative design was used, instead of the standardised template.
Coast Digital’s team followed the entire campaign delivery process, from client briefing and content creation, to product selection and visual treatment.