Toast are a high end, niche fashion retailer and part of the French Connection group. They approached Coast Digital for support with their display marketing.
Making a success out of Toast’s display activity presented a multi-faceted challenge. Central to the challenge was the need to reach new customers and drive revenue.
This needed to be done while adhering to a strict set of brand guidelines and sense of style, while also responding to seasonal trends – both in terms of fashion and traffic.
Finally, Toast had a complex reporting structure that made assessing the results of their marketing difficult. From our perspective, tackling this issue was key to making the account run smoothly.