Toast are a high end, niche fashion retailer and part of the French Connection group. They approached Coast Digital for support with their display marketing.
Making a success out of Toast’s display activity presented a multi-faceted challenge. Central to the challenge was the need to reach new customers and drive revenue.
This needed to be done while adhering to a strict set of brand guidelines and sense of style, while also responding to seasonal trends – both in terms of fashion and traffic.
Finally, Toast had a complex reporting structure that made assessing the results of their marketing difficult. From our perspective, tackling this issue was key to making the account run smoothly.
Ask us anything
Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.
