Case Study

Stannah

Stannah came to Coast requiring a new website that would improve their current online presence and provide more straightforward user journeys.

Stannah is a world renowned manufacturer and provider of stairlifts and lift services. Founded in 1867 in London as a crane and hoist manufacturer, the company began to produce lifts shortly after and to this very day.

Stannah came to Coast requiring a new website that would improve their current online presence and provide more straightforward user journeys.

Additionally, the website also had to play an important role in portraying the brand principles and the Unique Selling Points (USPs) of Stannah’s products and services.

The new website also needed a keen marketing focus, which involved maintaining and improving SEO performance and ensuring PPC traffic was efficiently directed through the website to the point of conversion.

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Building statistical analysis to utilise Unique Selling Points

By using analytics and user engagement data, we were able to build a sound statistical analysis of how users were progressing through the site and most importantly, where improvements to these journeys could be made.

We then utilised existing market and customer research to gain a comprehensive understanding of Stannah’s customers and combined this with stakeholder interviews to ensure the website was built on a solid understanding of the brand USPs.

On Mobile Devices, we also saw an outstanding increase in YOY figures with an improvement of 236.79% for goal conversion rate…

Through being able to harness the skills of our multidisciplinary marketing team, we were able to meet vital SEO and PPC objectives throughout the wireframing process, modern coding implementation and information architecture of the website. This means that from the very beginning, the Stannah website was conceptualised as a marketing vehicle.

The new design and build’s impact on marketing results

The new website was launched, and in the first few months, Stannah saw an impressive upturn on key statistics year-on-year (YOY). These include:

75.38% decrease in total abandonment rate
61.07% increase in phone calls generated from website visits
58.09% increase in sessions
55.86% increase in overall users
37.65% increase in the amount of pages viewed.
42.19% increase in unique page views

On Mobile Devices, we also saw an outstanding increase in YOY figures with an improvement of 236.79% for goal conversion rate, a staggering 465.77% increase in goal completions.

Stannah were extremely pleased with the end result and thoroughly enjoyed the inclusive and collaborative approach Coast takes to building websites.

75%: decrease in total abandonment rate

61%: increase in phone calls generated from website visits

58%: increase in sessions

What we did

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Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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