Building statistical analysis to utilise Unique Selling Points
By using analytics and user engagement data, we were able to build a sound statistical analysis of how users were progressing through the site and most importantly, where improvements to these journeys could be made.
We then utilised existing market and customer research to gain a comprehensive understanding of Stannah’s customers and combined this with stakeholder interviews to ensure the website was built on a solid understanding of the brand USPs.
On Mobile Devices, we also saw an outstanding increase in YOY figures with an improvement of 236.79% for goal conversion rate…
Through being able to harness the skills of our multidisciplinary marketing team, we were able to meet vital SEO and PPC objectives throughout the wireframing process, modern coding implementation and information architecture of the website. This means that from the very beginning, the Stannah website was conceptualised as a marketing vehicle.
The new design and build’s impact on marketing results
The new website was launched, and in the first few months, Stannah saw an impressive upturn on key statistics year-on-year (YOY). These include:
- 75.38% decrease in total abandonment rate
- 61.07% increase in phone calls generated from website visits
- 58.09% increase in sessions
- 55.86% increase in overall users
- 37.65% increase in the amount of pages viewed.
- 42.19% increase in unique page views
On Mobile Devices, we also saw an outstanding increase in YOY figures with an improvement of 236.79% for goal conversion rate, a staggering 465.77% increase in goal completions.
