my|deposits offer a deposit protection scheme for landlords in the UK. Sometimes a landlord or letting agent will get into a dispute with their tenant over proposed deductions to the deposit and need to provide evidence to support their claims.
We wrote a very practical guide about managing inventories and worked with my|deposits to promote it. The goal was to capture the details of 800 new landlord and letting agent prospects, and to convert 3% to full membership.
Reaching an invisible audience
It wasn’t possible to buy a list of private landlords and so this audience was historically quite difficult to reach. We worked hand in hand with the my|deposits’ press officer to target industry
businesses like the National Landlords Association and the National Union of Students.