Morgan Crucible plc is a FTSE 250 listed company which designs, develops and manufactures advanced material solutions.
They required a brief version of their corporate website that delivered investor critical information.
The requirement for a mobile specific website was partly based on the perceived higher proportion of investors accessing the internet using mobile devices.
Streamlined experience for Mobile
Initially analytical data was studied to identify the devices being used and the most popular content for mobile visitors.
This research was presented to key stakeholders. The findings also enabled the prioritisation of content and messaging for the mobile website.