We have a longstanding and successful relationship with a manufacturer and retailer, and they recently began a Conversion Rate Optimisation (CRO) retainer with us for one of their high value premium product websites.
Due to agreements in place we are unable to include the name of the brand featured in this case study.
Having assessed their marketing performance, we set the target of improving their PPC landing page conversion rate. To achieve this, we tested alternate variations of a PPC Landing Page focused on product rental.
This test allowed us to determine if permanent changes to the landing page would generate a substantially higher amount of leads for the rental element of the business.