Gatwick Parking are the official Gatwick Airport parking provider. They offer a premium vehicle parking service, award-winning safety and security, and the closest parking distance to both Gatwick Airport terminals.
Promoting the perks of higher packages
The main objective of the design was to improve user journeys and the mobile/tablet experience, whilst also increasing average order value (AOV) and transaction values.
The redesign also presented an opportunity for a modern structure and design that better emphasised the unique selling points of Gatwick Parking.
The design needed to quickly educate customers on the different parking options available, promoting features like car cleaning, valet, and a stay overnight in Gatwick Parking’s hotel. To increase AOV, the design also needed to showcase VIP packages and added incentives as a way to improve this part of the holiday experience.