The Cystic Fibrosis Trust

Applying Knowledge Practically

Following a period of research and consultancy, we identified areas of the site that could be improved in order to achieve better online marketing results and a better user experience for visitors.

Using a range of tools to understand on-page interactions, we provided the Cystic Fibrosis Trust with recommendations and new wire frames for key pages.

By having users complete polls, we built an understanding of why they come to the website and how they use it. Asking profiling questions allowed us to build a better picture of the audience.

We also used this research to help understand and improve the donation process, and a prototype has successfully been created and tested internally.

Campaigning for Charity

There are many facets to our work with the Cystic Fibrosis Trust, but one specific area of focus has been on a significant donations campaign, which has seen fantastic results.

We are also managing their Google Grants account, which Google provides to charities using their AdWords services, alongside some of the Cystic Fibrosis Trust’s own Google budget.

Key Results (Christmas Campaign):

84% increase in one off donations YOY across all channels
153% increase in regular donations YOY across all channels

Key Results (New Year Campaign):

142% increase in event goals YOY across all channels
152% increase in event goals YOY from organic traffic
604% increase in event goals YOY from paid traffic