Adthena is the market-leading competitive intelligence tool for search. This dynamic digital marketing solution uses machine learning to provide its users with a comprehensive view of the Search Marketing landscape.
Used by an impressive number of high-profile companies across multiple sectors, Adthena offers “unrivalled competitive clarity” by giving its users insight into competitor activity.
Despite the ingenuity of this complex yet highly effective tool, it seemed that there were various technical issues affecting the website’s ranking potential which in turn had a negative impact on its traffic levels.
Coast Digital were brought in to help optimise Adthena’s web presence, not only by building them a new website, but also by planning and then implementing a solid search strategy.
‘Demo Request’ was also highlighted as an important factor to be optimised, as users are more likely to convert after sampling the tool.