A snap election calls for another snap poll of the UK’s main political party websites, a review we last carried out in March 2010. This time we’ll include social media, which is where the lion’s share of the action is bound to take place. I want to see which party’s web presence gets my vote. […]

If your business is focused on the offer of goods or services, then the chances are that your main business goal will be to accumulate revenue in order make a profit. You can achieve this by offering quality and value that leaves customers eager to make repeat purchases. However, getting customers to the point where […]

For marketers that are constantly striving to improve their customer experience, there is no doubt there will be a split test tool in your marketing toolkit. All businesses have the same challenge of understanding their users and tailoring the experience to meet their needs – and as a result of this conversion rate optimisation has […]

My name is Elizabeth, I’m 14 years old and a student of the Gilberd School in Colchester. I recently had the opportunity to complete a week long work experience placement here at Coast Digital. I had no idea what to expect but my first impression after arriving was that the office was very lively and […]

Like so many other things in the world of digital marketing, content can become as complex as you want to make it. Concerns about purpose, promotion and strategy are all worthy things to spend your time thinking about. When you get too bogged down in this kind of detail, it’s easy to forget the simple […]

During the last few months Google has been trying to rejuvenate many of its different platforms, such as Google Analytics and Google Tag Manager. As has been reported since last year, Google AdWords has also had changes made to its user interface, and these changes are already available for some accounts. This new interface is […]

If you use Google Analytics on a regular basis, you may have noticed a few design changes. In this article, we’ll look at what’s new. Before we start, it’s important to know that no new features have been added, these are purely aesthetic changes. 1. Material Design The design will now seem more familiar. I […]

Why do you need a new website? The importance of a clear purpose Quite often here at Coast we talk about clarity of purpose in website projects. By this we mean having a clear objective or mandate that the entire project team is working towards. It is through our experience, extremely important and can make […]

In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]