Google My Business (GMB) has proven itself a vital tool for local businesses and corporate enterprises alike. It allows you to leverage a location-based SEO strategy, which can bring valuable traffic to your site. What is Google My Business? GMB is a free tool designed to help business owners manage and market their online presence […]

A glimpse of new information has caught our attention here at Coast Digital, with the possibility of Instagram rolling out a new feature for its business users. Whilst browsing through his accounts on Saturday afternoon, Raj Nijjer (a tech executive from Yotpo) announced to his followers that Instagram is testing on ‘Local Business Profile Pages’ […]

Whatever service you’re bringing someone onboard for, choosing the right digital marketing agency can sometimes feel overwhelming – when you’ve got performance guarantees and slick pitches flying in from every direction, how do you differentiate between them and work out who’s really going to deliver the goods? In this article, we’re going to equip you […]

As I’m sure you’ve noticed, we the public have been inundated with the rise of comparison websites in recent years, whether it’s for house insurance, phone contracts or even buying a car. Google clearly spotted this trend early as they started working on Google Shopping (then Froogle) in 2002. The tool has radically evolved every […]

Poorly executed automation in social media marketing is something we often find in businesses that have become idle with their social media – placing it firmly at the bottom of their priority list. We often see the same duplicated content being published across platforms, with little to no engagement. In one recent case I’ve personally […]

Sometimes the most challenging thing in marketing is keeping the good ideas coming. Sometimes, having a good idea on demand is more challenging than it sounds. Whether it’s coming up with a hook for your next campaign, working out the gritty details of your marketing strategy, or trying to get a spreadsheet to do that […]

When Google’s 2013 Hummingbird update introduced semantic search, it completely overhauled the entire search landscape as we knew it. Google’s enhanced understanding of user intent and contextual meaning accelerated the rise of voice search and gave us the ability to talk to Google in a similar way to how we’d talk to a human – […]

Before adding content to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is Microsoft Word, which I’m sure you’re fairly familiar with. To maintain its popularity, Microsoft Word includes features that make copywriting tasks much easier for those using […]

Last week Automattic, the company responsible for the hosted version of WordPress (WordPress.com), announced a new partnership with Google and other major media publishers. The partnership in question is intended to help deliver a fresh way to produce small to medium online news publications. This potentially revolutionary project has been named Newspack. First Thoughts – […]