We all know the few basic rules we need to follow to ensure a nice, speedy and accessible website: efficient design, architecture and coding, good content, well compressed images and good hosting. Today I’m going to concentrate on image compression, hopefully giving some simple but helpful advice. Efficient image size was something that was very […]

Google CEO Sundar Pichai’s recently opened a speech by saying that “we’re moving from a mobile-first world, to an AI first world”. It’s a great line and one that fires up imaginations with the promise of what algorithms can deliver, how they can change our lives for the better and what the future could really […]

Whether it’s setting up your next digital marketing campaign, or building your new website, users need to be at the centre of your thinking – content is no different. I’ve written previously about how to make your content more user friendly, which includes some practical tips that you might find helpful. In this article, I […]

Macmillan Cancer Support hold an annual fundraising coffee morning – publicised as the ‘world’s biggest coffee morning’, where people across the UK come together to raise money to help people who have been touched by cancer. There are now 2.5 million people in the UK living with cancer and by 2030, they estimate that this […]

Developing a new website is a complicated endeavour, with a huge number of factors competing for your time and attention. I sat down with Paul Coffey, our Production Director and some of the team here at Coast Digital, to talk about how content and website projects intersect – this article will cover some of the […]

If you consider how different a Google SERP (search engine results page) looks now compared to 5 years ago, it’s clear to see that search marketing has been through an often-painful process of evolution. I’d posit that organic search has been changed by 3 main drivers: Changes in the way we search – including the […]

BrightonSEO is host to thousands of marketing experts and aspiring marketers every year. If you’ve never experienced it before, you should expect industry leaders discussing ways to improve your digital marketing, thousands of friendly like-minded individuals who love a chat, and of course the free swag – which this year included water bottles, ice creams […]

Back in 2014, I wrote a blog about how successful B2B lead nurturing is a lot like dating – even with the way dating has changed since then, with the rise of Tinder, the comparison still holds true. Tinder go to great lengths to study their user base and produce stats that show the app […]

Recently, it was revealed by a somewhat mysterious tweet from CloudFlare – the content delivery and web services giant – that they have a very strange way of protecting our data in the cloud. Now CloudFlare isn’t exactly a household name, but they’re responsible for delivering content through a vast network of servers, enabling us […]