For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll need to master in order to carry out the role effectively. Job specs are all very well and good, but sometimes it’s helpful to learn […]

Building a new website is often a big project and there are many essential processes involved; from deciding what the primary function of the site should be, to the usability of the site and of course the design. But whilst the focus is on the new site, it is crucial to consider the standing of […]

It’s hard to remember a world where social media didn’t form part of most businesses digital marketing strategy. However, using social media is only part of the battle. To take full advantage of social, you need to understand the benefits that it offers from a business perspective. Whether you’ve already embraced social media marketing and […]

Google make changes all the time. Every month/week/day there are new changes to algorithms. Sometimes certain ranking factors get weighted more, or less. Most of the time, this is never really announced and happens behind the scenes. However, when there is an announcement (just like when Google announced BERT), it’s because Google believes people should […]

Generating leads for businesses is vital – how will you be able to share information with key customers if you don’t have leads? You can share information with prospecting audiences, but audiences with the highest conversion rate are your already engaged audiences. In order to re-engage those users, you need to capture their data. Lead […]

It’s understandable that some companies might not want to invest in advertising right now. Companies are looking to make cut backs within their marketing budgets to help with their finances, or they are looking ahead at their tighter budgets. And now, mastered by a few large US brands, there is a Facebook advertising boycott within […]

Business development in a world where face to face meetings are now limited has presented many new challenges which we have had to adapt to quickly. At the same time, winning new business has become even more important with so many businesses feeling the strain of the last 4 months and the recession we are […]

Keyword research is a vital part of any SEO strategy, which should eventually help drive traffic to your website and encourage sales of your product or service. However, not all keywords are created equal. While it can be tempting to target simple keywords with a large search volume, you may be left in a position […]

In light of the COVID-19 pandemic, many of the organisations we work with have needed to change their ways of working during these unprecedented times. For most of us, working from home has become the norm, and platforms like Zoom and Microsoft Teams have become the standard way in which we interact with colleagues and […]