On 24th July 2018, Google Ads UI changed for good and – despite being given a year to get used to the update – the need to “revert back to original AdWords” was very appealing! As an agency, we ran Friday Knowledge Shares around the updates to ensure that we as a team knew what […]

I’ve said the word Gutenberg so many times recently, and it’s for good reason. For those of you that don’t know what Gutenberg is, it’s the new text editor coming to WordPress which is scheduled to land in version 5.0 – the next major iteration of the CMS that will introduce a new way of […]

I’m one of the Project Managers at Coast Digital but I find it difficult to find the right words to explain my role to people! To be a PM you have to be organised, efficient, methodical, a people person, a mediator, be able to explain things clearly to clients and colleagues, have a great memory […]

In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic spend reaching 79% in 2017. The rise of programmatic spend has enabled more ad-tech companies to invest in technologies […]

Around 15% of the world’s population – that’s approximately 1 billion people – live with a disability. This makes them the world’s largest minority. Roughly 13.3 million people (approximately 1 in 5) in the UK alone are disabled, only 17% of these people were born with their disability. When we think of web accessibility, we […]

Gone are the days when all you had to determine the quality of a product or service was what you heard from your Mum’s friend’s sister’s neighbour who used the same company once. That, and of course the sales spiel delivered by that company’s sales team. The rise of independent review websites for products and […]

So, this is GDPR. Based on the state of my inbox, I’m not convinced it’s made the difference most people expected it to. The reality is, we’re still in limbo. Much like the Cookie Law before it, things won’t change until they absolutely have to. Until someone takes that first big fine, GDPR isn’t going […]

Attribution Modelling is a topic that still mystifies a lot of marketers. As such, many still rely on last click attribution to make the big decisions on their marketing activity and spend. But to get the complete picture on what channels are working hard for you and to make sure you are apportioning budget in […]

On Tuesday afternoon, Google held a keynote showcasing their latest Ad and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]