Before we can begin a discussion on the implications of Blockchain for digital media, it’s of foremost importance to establish what Blockchain actually is. It was first conceptualised by Satoshi Nakamoto in 2008, with the initial focus on providing a solution to the problem of double spending in cryptocurrency. Satoshi Nakamoto released version 0.1 of […]

It has been a while now since Netflix first announced a brand new infrastructure tool to cope with their complex technology stack. Since the original announcement, six to seven years ago, they’ve further developed the tool – expanding its purpose and capabilities. For those that haven’t heard of this before, they’ve named it The Simian […]

Content is king. You’ve probably heard that before. Understanding that you need content for your digital marketing to succeed – whether that’s the content at the core of a multi-channel marketing campaign, or the content that will push your website up the SERPs – is just the first step. The next, and perhaps more difficult, […]

Last week saw the launch of the very first Digital, Creative and Cultural Festival at the University of Essex, where both UX Consultant, Michael Dravnieks and I each had the pleasure of presenting a lecture. The festival welcomed Year 10 students from schools in Essex to participate in a variety of exciting workshops and lectures. […]

I’m sure everyone reading this is now aware of the threat that so-called ‘Ransomware’ attacks pose to businesses and consumers alike. There is a perception that this is a new problem, but the first known attack actually happened way back in 1989 , distributed by post on a 5.25” disk (anyone else remember those?). Back […]

This week we hosted another in our popular series of webinars. Our Analytics Specialist, Funmi Sobodu took the presenter’s seat to deliver a session on Conversion Rate Optimisaton (CRO); still a hugely underutilised method, which if implemented correctly, can bring about significant improvements in website performance and returns. During the session Funmi covered a range […]

Whether or not you rely on open source software in your daily business activities at the moment, it’s crucial you’re aware of it and understand how it can help your business grow. Open source software is, to put it simply, software made by the public and available for free. There are so many projects out […]

Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. The dreaded words ‘algorithm update’ will send a shiver down the spine of many a digital marketer. While it’s true that Google in particular has a […]

Recently Google has been slowly rolling out a new Home View across Google Analytics accounts. We finally have the new Home View, so what’s changed? Data that’s automatically configured for you In short, we have been treated to a mega report when we login to Google Analytics. Think of it as a report or dashboard […]