Since the beginning of the World Wide Web, your browser of choice has always been an important decision. What browser accommodates your needs? What browser do your friends and colleagues use? What browser is considered the best? It’s not a simple choice because depending on which one you pick, it dictates your overall experience on […]

When you sit down to plan your approach to digital marketing – the kinds of channels, how you are going to distribute budget and time, etc – one of the first questions you might ask is “what are the types of digital marketing strategy I could use?” In this article, I’ll look at two distinct […]

When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know. But then one day, my dad needed help promoting his new alarm clock venture […]

When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital marketers use to deliver the best results we can. However, it’s important to remember that SEO is just a tactic – certainly an important one, […]

Did you know that by 2021, it’s expected that video will make up 82% of all consumer internet traffic? By then the world will reach three trillion Internet video minutes per month, which is five million years of video per month, or about one million video minutes every second. These staggering predictions from Cisco’s Visual […]

Hi guys! I’m back from my first ever BrightonSEO conference and, quite frankly, I had an amazing time! Met some brilliant people, learned some interesting things, and had what was without a doubt the BEST burger I’ve ever eaten – Lucky Beach Café, I take my hat off to you! With so many interesting SEO-themed […]

When it comes to marketing budgets, there’s always a push/pull between the various types of paid advertising you can undertake. In terms of how that budget is split between digital marketing and other ‘traditional’ media channels like television or print advertising, you probably won’t be surprised to read that I, a digital marketer, believe that […]

In a post-GDPR world, the majority of businesses seem to be improving the way personal data is handled and processed by taking proactive steps in making users’ rights clearer, and being upfront about how collected data is going to be used. Let’s face it, as much as it’s been difficult to come to terms with, […]

In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]