On Tuesday afternoon, Google held a keynote showcasing their latest Ad and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]

Building a strong backlink profile is key to winning in today’s search marketing game. Backlinks are the foundation behind your organic rankings and help drive your most relevant web pages to the top of the search results. Google may have made it more difficult to obtain backlinks, but this has made them even more valuable. […]

Last week saw Apple kick off the week-long WWDC (World Wide Developer Conference) 2018 in California. Love them or hate them, Apple announced some interesting changes to the ecosystem that I’m sure had some people (myself included) scratching their heads. If you would have asked me a couple of years ago when the Apple Watch […]

I was lucky enough to attend UX London 2018 a couple of weeks ago for day two, and as always Clearleft put on a great conference. During the day two talks in particular stood out for me. The first was Kerry Bodine’s “From UX to CX to Service Design” and the second was Amber Case’s […]

WordPress has come a long way since its inception in 2003 and people always seem to find new and interesting ways to use it. By design, the extensive customisations made possible by plugins have changed the way developers create websites and extend functionality for clients. However, it seems that more recently (although I may be […]

Last Thursday I attended Affiliate Huddle, London’s free conference which encourages the sharing of knowledge and debate around affiliate marketing. It’s organised by the same people who arrange Brighton SEO, so it drew quite a big and enthusiastic crowd. They opened the seminar by sharing the results from the Interactive Advertising Bureau (IAB) UK and […]

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven – […]

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found […]

At Coast a key part of our user experience process is testing. We typically test at the beginning of projects to gather data and throughout our design process to ensure that interactions are working as well as they can prior to launching a website. We also use testing in more focussed ways to understand issues […]