As Facebook’s advertising offering continues to evolve, those of us that are looking to make the most of the world’s biggest social media platform are presented with more and more ways to achieve our marketing objectives. Facebook’s platform gives you a multitude of ways to target users with mobile friendly ad formats. With mobile users […]

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the latest developments, we highlight all the key developments you have missed. Accelerated Mobile Pages for Search Ads The first announcement of the day was the […]

If lead generation is an important goal for your business, then your website should be a tool that helps you achieve that objective. Your website can generate leads through telephone calls, surveys, email sign-ups and more. However, whilst these methods can be effective for capturing high quantitative data, there are also ways in which you […]

A snap election calls for another snap poll of the UK’s main political party websites, a review we last carried out in March 2010. This time we’ll include social media, which is where the lion’s share of the action is bound to take place. I want to see which party’s web presence gets my vote. […]

If your business is focused on the offer of goods or services, then the chances are that your main business goal will be to accumulate revenue in order make a profit. You can achieve this by offering quality and value that leaves customers eager to make repeat purchases. However, getting customers to the point where […]

For marketers that are constantly striving to improve their customer experience, there is no doubt there will be a split test tool in your marketing toolkit. All businesses have the same challenge of understanding their users and tailoring the experience to meet their needs – and as a result of this conversion rate optimisation has […]

My name is Elizabeth, I’m 14 years old and a student of the Gilberd School in Colchester. I recently had the opportunity to complete a week long work experience placement here at Coast Digital. I had no idea what to expect but my first impression after arriving was that the office was very lively and […]

Like so many other things in the world of digital marketing, content can become as complex as you want to make it. Concerns about purpose, promotion and strategy are all worthy things to spend your time thinking about. When you get too bogged down in this kind of detail, it’s easy to forget the simple […]

During the last few months Google has been trying to rejuvenate many of its different platforms, such as Google Analytics and Google Tag Manager. As has been reported since last year, Google AdWords has also had changes made to its user interface, and these changes are already available for some accounts. This new interface is […]