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As someone who has been doing PPC for a while now, it feels like only yesterday when Google first introduced Expanded Text Ads to advertisers. More headlines, more characters, longer descriptions – what excitement! However, after 5 years (I definitely did not have to look that up!) Google has announced it is retiring ETAs as […]

Last year, Google may have rebranded their advertising platform from AdWords to Google Ads, but that wasn’t the only significant change that happened in 2018 in the search marketing landscape. Although there were plenty of new features, tweaks and quality of life changes introduced in the last 12 months, I’ve identified five of the best […]