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One of the key attributes of digital marketing has always been measurement and as digital marketers we are blessed that we can use tangible metrics that bring transparency and accountability to our activities. But as the industry becomes more advanced and grows up, I am increasingly making the realisation that measurement can actually become too […]

At the beginning of each year marketing circles are inundated with blogs and papers on the coming trends for the next 12 months. Trends however, whilst being insightful to the industry generally give very little concrete advice on which activities will play a part during 2012. As such my first resolution this year is to […]

Social media is becoming an increasingly large element within the B2B marketing landscape and with 79% of B2B markets feeling that social media is relevant to B2B organisations (The B2B Barometer, 2011) this is unsurprising. Whilst everyone seems to agree that it is relevant, there is far less consensus on which channels are most suitable […]

It’s fair to say that Econsultancy are known for their love and immersion within the retail sectors. As B2B marketers themselves though it’s no surprise to see more and more content coming from their Clerkenwell tower dedicated to B2B. There are enough new buzzwords in digital for traditional marketers to be getting to grips with […]

It’s a great statement, the title and it means a lot to me. It’s been the corner stone of our advice to clients on social media since it hit the scene a few years ago; you have to change your mindset away from the typical virtues of digital marketing. Social media is here to stay, […]

It’s a well-marketed fact that sales is the lifeblood of any business. This got me thinking, what does that make marketing? Achieving sales is an outcome and in most walks of life – take sport for example – the person delivering the outcome gets the glory. This got me thinking some more. We receive over […]