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In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to […]

Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your […]

With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet […]

A lot of people have misconceptions about the Facebook learning phase, but no matter what they say, the learning phase is beneficial towards campaigns. To get the best results for your ads on Facebook it’s important to understand: How the learning phase works How the learning phase can help your ads How you should approach […]

A lot of our clients’ main goals when it comes to campaigns are that they either want to maximise conversion rates and/or generate a high return on ad spend (ROAS). However, exposing their product or service to their target audience just once is not going to be enough! Since the invention of the world wide […]