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It’s fair to say Christmas has come early for Digital marketers and analysts. In the last week Google have rolled out big changes to Google Analytics – we went into this in great detail in an article last week. Well, in the same week Google have introduced a host of changes to Google Tag Manager. […]

As of Wednesday, Google has announced the full release of Google Analytics 4. This was previously known as Google Analytics App and Web in its beta phase. The digital landscape is changing Getting a complete view on a customer and deriving insights from data is a key objective for most businesses, however we are living […]

What do these brands have in common? They are not afraid to experiment. These companies have created a culture where everyone in the business is aligned and committed to testing. As a result, these businesses are thriving. Transforming teams and companies to a point where everyone cares and respects experimentation is not only commendable, it’s […]

On Tuesday afternoon, Google held a keynote showcasing their latest Ad and Analytics platform innovations. Their main aim is to make us as advertisers more assertive and more successful, whilst also offering value to consumers by delivering more relevant ads and a better user experience – by the way of new tools and platform updates. […]

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven – […]

Google Analytics is a great tool, I’m not sure what most of us would do without it. Whilst it is useful in its out of the box state, its real power lies in its ability to be tailored to suit your business needs. I’m sure you can appreciate, that as an agency, we have seen […]

Recently Google has been slowly rolling out a new Home View across Google Analytics accounts. We finally have the new Home View, so what’s changed? Data that’s automatically configured for you In short, we have been treated to a mega report when we login to Google Analytics. Think of it as a report or dashboard […]

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the latest developments, we highlight all the key developments you have missed. Accelerated Mobile Pages for Search Ads The first announcement of the day was the […]

For marketers that are constantly striving to improve their customer experience, there is no doubt there will be a split test tool in your marketing toolkit. All businesses have the same challenge of understanding their users and tailoring the experience to meet their needs – and as a result of this conversion rate optimisation has […]

If you use Google Analytics on a regular basis, you may have noticed a few design changes. In this article, we’ll look at what’s new. Before we start, it’s important to know that no new features have been added, these are purely aesthetic changes. 1. Material Design The design will now seem more familiar. I […]