Author archive

In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many […]

In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals. The industry has undergone a major shift towards emotional storytelling in digital marketing strategies. Why? Because […]

After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the big news just keeps on coming!  In this instalment of our ‘How AI is Reshaping the Industry’ series, we focus on Google’s recent shift in […]

It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes Google Bard (“the fervour with the servers”) to rival the wildly successful software. Since its launch in November 2022, ChatGPT has taken the world by […]

Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised of handy websites, software and apps that help make the work life of a copywriter (and other fellow wordsmiths) a whole lot easier. Some of […]

Let’s not beat around the bush, corporate jargon is annoying and overcomplicated – that’s a given. But could it actually be damaging your relationship with your customers and, by extension, your business? Read this rant think piece about corporate jargon and consider whether there might be a better way to communicate with your colleagues and […]

Hey, everyone! In case you missed it, check out the other instalment in this 2-part blog series: Bot Vs Being: Is AI The Future Of Copywriting? (The Bot), where you can read an interesting, somewhat humourless version of this article that was knocked together by AI writing software. *** AI – it’s dynamic, it’s fascinating, […]

As we kick off the new year with another national lockdown, many brands might be wondering how to keep their customers engaged online. At times like these, the best thing a business can do is to be present. Though your doors may be closed, your brand should be wide open and making every effort to […]

For anyone out there considering a career as a digital copywriter for a marketing agency, it’s important to know exactly what you’re getting into and what kinds of skills you’ll need to master in order to carry out the role effectively. Job specs are all very well and good, but sometimes it’s helpful to learn […]

According to linguistic experts, emojis are the fastest growing global language of all time They are also part and parcel of every modern chat platform worth its salt. Since their appearance in the late 90s, their popularity has skyrocketed and in March 2019 the number of official Unicode emojis reached an impressive 3,019. So popular […]