Author archive

Having been in the digital game for 8 years, I’m never usually surprised when analysing and auditing PPC accounts because, by this point, I’ve seen it all! Whether it’s the basics that are being disregarded, the housekeeping tasks that are being overlooked, split testing not being utilised, or the general overriding strategy being wrong, there […]

Google has recently announced that we will soon begin to see the phasing out of +Broad +Match +Modified (BMM) keywords. This is because phrase match will begin to incorporate the same behaviours that BMM currently has, essentially rendering BMM useless. In February 2021, the new matching behaviour will begin to roll out for both Phrase […]

There is often a misconception that content marketing and SEO are not integrated, and even theories around content marketing taking over SEO for good – but this makes no sense to me. For all intents and purposes, content marketing and traditional SEO are working towards the same goal. They are designed to make suitable pages […]

One of the questions that has had PPC practitioners pondering for years is Should I bother using Bing Ads? Unfortunately, there is no simple ‘yes’ or ‘no’ answer to this. However, there are a few ways you can find out whether Bing ads would be profitable for your business. Let’s start by looking at the […]

When you think of the most cost-effective way of acquiring new customers and retaining existing ones, which strategy comes to mind? Running a solid PPC campaign with remarketing, dynamic and regular campaigns? Creating a strong social media presence and marketing to your audience on there? Having a robust SEO and content strategy which could boost […]

Content marketing has changed more in recent years than ever. Once marketers realised the potential of content marketing and the impact it can have on organic rankings, referral traffic and link building, it quickly became one of the fastest growing aspects of digital marketing. Content marketing for voice search is a new aspect of content […]

When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know. But then one day, my dad needed help promoting his new alarm clock venture […]

Google My Business (GMB) has proven itself a vital tool for local businesses and corporate enterprises alike. It allows you to leverage a location-based SEO strategy, which can bring valuable traffic to your site. What is Google My Business? GMB is a free tool designed to help business owners manage and market their online presence […]

As I’m sure you’ve noticed, we the public have been inundated with the rise of comparison websites in recent years, whether it’s for house insurance, phone contracts or even buying a car. Google clearly spotted this trend early as they started working on Google Shopping (then Froogle) in 2002. The tool has radically evolved every […]

BrightonSEO has grown exponentially in the past few years, showcasing the increasing interest in the SEO industry. Over 3000 people, from SEO veterans to newbies were in attendance. There were also an impressive number of speakers at the conference, 78 speakers over 7 stages to be precise. BrightonSEO couldn’t have put it better themselves – […]