Author archive

Max Johnson

Max is a Digital Marketing Executive at Coast Digital. Max is highly experienced with all channels and aspects of digital marketing, making him a solid all-rounder; think jack of all trades, except great (and not just good) at everything. Max enjoys listening to hip-hop, playing poker and honing his ping pong craft on lunch breaks.

Email Marketing in 2020: How to get the most out of it

When you think of the most cost-effective way of acquiring new customers and retaining existing ones, which strategy comes to mind? Running a solid PPC campaign with remarketing, dynamic and regular campaigns? Creating a strong social media presence and marketing to your audience on there? Having a robust SEO and content strategy which could boost […]

Continue reading 4 November 2019 Max Johnson Posted in: Email Marketing

Content Marketing and the Future of Voice Search

Content marketing has changed more in recent years than ever. Once marketers realised the potential of content marketing and the impact it can have on organic rankings, referral traffic and link building, it quickly became one of the fastest growing aspects of digital marketing. Content marketing for voice search is a new aspect of content […]

Continue reading 25 October 2019 Max Johnson Posted in: Content Marketing, Search Marketing

Is Digital Marketing a Good Career for You?

When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know. But then one day, my dad needed help promoting his new alarm clock venture […]

Continue reading 2 May 2019 Max Johnson Posted in: General

How to set up and optimise your Google My Business listing

Google My Business (GMB) has proven itself a vital tool for local businesses and corporate enterprises alike. It allows you to leverage a location-based SEO strategy, which can bring valuable traffic to your site. What is Google My Business? GMB is a free tool designed to help business owners manage and market their online presence […]

Continue reading 12 March 2019 Max Johnson Posted in: Search Marketing, SEO

Everything you need to know about Google Shopping

As I’m sure you’ve noticed, we the public have been inundated with the rise of comparison websites in recent years, whether it’s for house insurance, phone contracts or even buying a car. Google clearly spotted this trend early as they started working on Google Shopping (then Froogle) in 2002. The tool has radically evolved every […]

Continue reading 26 February 2019 Max Johnson Posted in: PPC, Search Marketing

My Thoughts on BrightonSEO September 2016

BrightonSEO has grown exponentially in the past few years, showcasing the increasing interest in the SEO industry. Over 3000 people, from SEO veterans to newbies were in attendance. There were also an impressive number of speakers at the conference, 78 speakers over 7 stages to be precise. BrightonSEO couldn’t have put it better themselves – […]

Continue reading 19 September 2016 Max Johnson Posted in: Content Marketing, Events, Search Marketing, SEO