Author archive

*A witty intro. Something that could pass as a joke in low light if you squinted a bit. A mention of why you should be interested in this particular topic.* …Let’s just get on with it, shall we? This time we’re looking at sitemap errors. What are they, and how can you identify and fix […]

If you’ve read through one of these articles, welcome back. If not, welcome! The introduction is the hardest bit, to be honest. How do you entice people to read an article about a specific technical SEO issue? If I was writing the latest technical SEO article in a series, I would probably re-emphasise the importance […]

The tricky second album. The hotly anticipated sequel. Terms that have never been applied to articles about technical SEO. Until now. Mostly because I wrote them in, rather than any glowing reviews and hungry demands for more from the technical SEO press. Is technical SEO sexy? Depends on who you ask. Is it necessary? You […]

Technical SEO can be a bit of a mystery. Even the most steely-eyed, SERP-hardened SEO occasionally flinches at the prospect of certain technical tasks, so it’s no wonder that the whole area is a minefield for the uninitiated. Unfortunately, it’s also an area of SEO that you can’t afford to ignore. After all, what good […]

Keyword research is a vital part of any Search Engine Optimisation (SEO) strategy. Mistakes made at this stage can often have far-reaching consequences, so taking the time to get it right is always recommended. But how do you know if you’re choosing the right target keywords? The answer probably lies in search intent. As part […]

The WebP image format has been around since 2010, but browsers have only recently started to support it. The WebP format, developed by Google, allows you to take advantage of the same benefits that make the SVG image format so appealing, without sacrificing the key factors that affect your website’s performance and accessibility. Here’s why […]

Picture the scene: The year is 2022. The world seems to be coming to the end of two years of absolute chaos. It’s a time for reflection, where nostalgia is aggressively monetised. Naturally, you find yourself thinking about the past. Specifically, for some reason, the history of Search Engine Optimisation (SEO). The early 00’s. A […]

I know, I know… another blog post from yours truly, banging on about site speed! You could be forgiven for thinking everything is about to get quite technical and just a little bit pedantic (because it is) but stick with me! We all know site speed is an important part of SEO, contributes to user […]

If you’ve worked in digital marketing for any period of time, you’ll be familiar with the following scenario: Someone needs to write a blog post for the website, and it’s your turn. You have no idea what to write about, or maybe no experience in writing, so you sit around trying to come up with […]

The following article was written entirely by an AI copywriting bot as part of our experiment to find out how likely it is that AI copywriting is the future of copywriting. To compare this article to one on the same subject written by a human, click the link at the bottom of the page. Enjoy! […]