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There’s been a lot of chatter in the world of SEO lately about whether Core Web Vitals and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness – a bit of a mouthful, we know!) are ranking factors. Google has made many statements over the years addressing this issue, which you are free to trawl through if you […]

Google is known for constantly tweaking its algorithm to improve its search index and give users the best possible results. Many of these changes slip under the radar, but a few times a year, Google releases major updates that we all need to be aware of. These are known as Core Updates, and they have […]

In the world of SEO, anchor text is something that often flies under the radar. Although it’s overshadowed by more popular topics like backlinks, site speed and content, anchor text matters greatly to search performance and should always be optimised where possible. In this guide, we look at everything from the basics of anchor text […]

Semantic SEO can be a daunting subject for anyone that doesn’t understand Search Engine Optimisation (SEO), but it can have a really positive effect on your website and SEO rankings. Read this article to discover what semantic SEO is and how it can benefit your business. What is semantic SEO? Semantic SEO is the practice […]