Author archive

Charlotte Markwell

Charlotte is one of our Account Managers. She’s worked in the digital marketing industry for 10 years and uses her experience of working client-side and agency-side to manage her accounts – she has bundles of knowledge and insights to share! Outside of work, Charlotte loves live music, musicals, visiting escape rooms and spending time with her cat – she’s also partial to a glass of wine!

Love at First Swipe: The Surprising Similarities between Online Dating and The Marketing Lifecycle

As a young (after all, 30 is the new 20!), single, millennial, Account Manager living in the modern age, it’s probably not a surprise that I’ve experienced my fair share of online dating – with varying degrees of success. I sat down intending to write a blog about my experiences within the digital marketing space, […]

Continue reading 18 May 2023 Charlotte Markwell Posted in: Digital Marketing, General

Digital Marketing Vs Traditional Marketing

In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. But a question that often gets floated around is “where should we be focusing our attention to ensure I get the best bang for […]

Continue reading 22 June 2022 Charlotte Markwell Posted in: Digital Strategy