Author archive

Annabelle Gardiner

Annabelle’s love of creative writing led her to the digital marketing arena in pursuit of a career in copywriting. In 2022, Annabelle joined Elixirr Digital, where she spends her days crafting high-quality content for various digital marketing channels. From social and email copy to articles and ads, Annabelle’s way with words supports the digital marketing needs of clients spanning a multitude of sectors and industries. In her spare time, Annabelle enjoys baking – which means she’s especially skilled at creating content for our clients in the food and beverage industry!

P.T. Barnum & The Power of Words: A Classic Copywriting Case Study

I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog. As a Copywriter, I am no stranger to writing content – it’s something I do on a daily basis. But watching this film again made […]

Continue reading 1 February 2023 Annabelle Gardiner Posted in: Content Marketing, General

The word content spelled out on wooden blocks

The Origins, Evolution, and Future of Content Marketing

When you think of evolution, one of the first people that probably springs to mind is Charles Darwin. I know what you’re thinking, what on earth has Charles Darwin got to do with content marketing? Well, to echo the wise words of the man himself: “It is not the strongest of the species that survives, […]

Continue reading 19 October 2022 Annabelle Gardiner Posted in: Content Marketing

Content Writing Vs Copywriting: Is there really a difference?

You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been working in the industry for five years, starting my journey with a digital marketing apprenticeship. Although my apprenticeship was in digital marketing, I have only […]

Continue reading 21 July 2022 Annabelle Gardiner Posted in: Content Marketing