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In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into: Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, […]

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront of this evolution is TikTok. With its skyrocketing user base and innovative advertising capabilities, TikTok has become a powerhouse for brands seeking to engage audiences in unique and impactful ways. So, buckle up! We’re […]

Indaba is an event that unites members of Elixirr and its multiple subsidiaries from across the globe. It’s a corporate cocktail of learning, networking and fun! Intrigued? Read on to discover some of the exciting happenings that took place at Indaba Croatia 2023! First things first, what’s an Indaba?! Indaba is a word rooted in […]

TikTok has become a part of most of our lives, and it shows no sign of slowing down in 2023! In this article, discover the trends that are expected to take over your TikTok this year. Explore the different types of TikTok trends Trends can be short-term or long-term and TikTok splits them into three […]

Are you thinking about advertising on Pinterest? Pinterest has over 4 million users every month that want to actively search for new products – they’re highly engaged and receptive to ads. In this blog, we explore the different elements of advertising on Pinterest as well as the benefits it offers your business. What types of […]

So we have all heard of TikTok by now and have maybe even taken part (perhaps unwillingly) in a video or dance trend! TikTok soared in popularity in 2020 during the outbreak of COVID-19, where downloads reached a whopping 850 million. There are now 1.1 billion active users on TikTok which is only continuing to […]