Email Marketing: Why You Should Embrace Birthday Emails

Birthday cake with colorful candles

In this article, I’ll be focusing on one specific type of email campaign – the birthday email. However, if you would like to know more about how to get the most out of email marketing in 2020 (and pick up a few bonus stats that will help underpin this article), I would highly recommend that you check out Max’s previous article.

The basics of Birthday Emails

Birthday emails are an incredibly simple marketing mechanism, as they get automatically sent to your subscribers on their birthday (assuming they’ve provided this information). However, they are often undervalued. Let’s have a look at the stats (taken from campaignmonitor.com):

Couple the information above with the general stats that Max mentioned in his article and it’s not difficult to see why the birthday email can be a worthy addition to any marketing strategy.

Getting the most out of birthday emails

The most frequent use of birthday emails is to send your subscriber a coupon (or discount code), which will make them feel special but also encourage them to spend some of their birthday money on products that they may have had their eye on.

A few top tips

Even though birthday emails already demonstrate strong stats, there are a few general email marketing tips that could help you boost the power of this mechanism even further:

Summary

As you can see, birthday emails are among the most effective types of email marketing. Not only should you benefit from higher interaction rates, you’ll also have an opportunity to sell more products. Add in the comparatively low set up and management investment, and you might find yourself on track to a winning strategy. However, as with all digital marketing efforts, there will be improvements that you can make, so don’t forget to test your strategy.

If you would like help with your email marketing, Coast Digital has a highly experienced team with a history of delivering successful email strategy. We’ll also help you make sure that your emails are GDPR and PECR compliant. Get in touch with us today to find out more.

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