Traditional UX testing relies heavily on observation techniques and users being able to tell you what they think. These insights can improve your digital products, however to deliver a user experience that’s not just good but truly exceptional, we must look beyond what people say and take into account how they feel in order to gain superior user insight.
This is where Biometric research can take your UX testing to a whole new level.
In our latest webinar, UX Specialist, Michael Dravnieks, gave attendees a solid understanding of the UX testing process, where biometric research fits in, and why measuring emotional responses is so valuable. He also covered:
- How and why we conduct user testing
- The technology used for Biometric research
- The incredible data and insights we can collect
If this sounds of use to you, you’re in luck. We have a recording of the webinar and the slides available for you.
If you’d like to learn more about Biometrics research, we have a helpful free guide on the topic, which you can download here: