When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know.
But then one day, my dad needed help promoting his new alarm clock venture – “LazyLarm” – this was my first step into learning about some of the aspects of digital marketing. Since that day, I’ve continued to immerse myself in this extraordinary industry and haven’t looked back once.
Need a little guidance in the career department? Let me tell you why digital marketing could be your dream job.
What’s so great about digital marketing?
These days, digital technology accounts for a huge part of our day-to-day lives. Our smartphones contain the foundations of our very existence. We rely on them for communication, information, entertainment, and navigation – we literally have an endless expanse of knowledge and convenience at our fingertips.
So what’s my point? Well, the world is online. Digital marketing isn’t going anywhere soon, it’s one of the fastest growing industries in the world because technology is constantly evolving.
And if that’s not enough to impress you, try these benefits on for size:
- There are always new things to learn
- There are a wide array of sectors to specialise in
- You’ll learn to think outside the box
- The demand for skilled digital marketers is high
- You’ll be encouraged to flex your creative muscles
- You’ll learn to think about the internet in a whole new way
With so many facets of marketing available, there is a broad spectrum of skills for you to learn and eventually master.
A chance for true professional development
I started learning the ropes on social media, using paid Facebook and Twitter posts in order to reach my target audience. I then delved into paid search on the Google and Bing side of things, and nowadays I find myself doing all of that, plus email marketing, SEO, and content writing.
Working in an agency like Coast has really enabled me to take on so much more than I ever thought I could. What’s more, my job satisfaction has hit off-the-chart levels that I never knew were possible in the world of work.
Watch your efforts impact the web
Another great thing about digital marketing is that you can apply your existing traits and skills to the sector of your choice.
Avid social media user? You’re probably already better at social marketing than you realise.
More of a number cruncher? We’re always in need of analytics experts in our industry – data and metrics are essential aspects of digital marketing.
Got a penchant for design? You could thrive in a web design environment.
And the best part? All the teams within each sector work together to deliver successful, measurable campaigns.
We are always at the forefront of cutting edge industry news and updates and we apply that knowledge to our ongoing campaigns.
The digital marketing industry is bursting with new jobs and opportunities. If you like what you’ve read here today, this could be the start of your next chapter.