Attribution Modelling is a topic that still mystifies a lot of marketers. As such, many still rely on last click attribution to make the big decisions on their marketing activity and spend. But to get the complete picture on what channels are working hard for you and to make sure you are apportioning budget in the right places, it is important to understand a user’s full journey to conversion and the value of each touchpoint.
This is where using a combination of Attribution Models can give you a much clearer understanding and allow you to identify hard working channels that could be bolstered to create growth, which otherwise might be missed with standard models – as well as areas being given too much recognition.
In our latest webinar, Digital Strategy Director Darren Bond, gave attendees a solid grounding in the basics of attribution modelling, giving them the tools to get started, including:
- What attribution modelling is
- Why it matters
- 5 basic attribution models and why they’re useful
- Justifying the need
- Making better decisions
- An example to see attribution modelling put in to practice
If this sounds of use to you, you’re in luck. We have a recording of the webinar and the slides available for you.
If you’d like to learn more about Attribution Modelling we have a helpful free guide on the topic, which you can download here: