Vikki Baker

This week we hosted another in our popular series of webinars. Our Analytics Specialist, Funmi Sobodu took the presenter’s seat to deliver a session on Conversion Rate Optimisaton (CRO); still a hugely underutilised method, which if implemented correctly, can bring about significant improvements in website performance and returns.

During the session Funmi covered a range of topics, including:

  • How you can use data to drive your CRO efforts
  • A testing methodology that can be applied to any website and can be used time and time again
  • The must have tools for optimising your website

This was followed by a Q&A session, where attendees were able to put their CRO related questions to Funmi.


If you missed it, all is not lost. We have a recording available:



Slide Deck

The slides are now available to view on SlideShare and ready to be shared:


If you’d like to read more on the topic, we have a handy guide Conversion Rate Optimisation (CRO) – An Incremental Path To Success available to download here:

More on this subject