The Critical Role Display Plays In Your Marketing Mix


Digital display is a marketing channel which can provide your brand with the opportunity to reach more prospective customers – so the question is how can you fit this into your existing digital strategy and ensure this opportunity isn’t missed?

Last Thursday marked the latest in our series of Coast Digital Webinars. This session was hosted by Coast Digital’s Client Partner and Display Specialist, Erin Hudson. With over 10 years’ experience in Display Media, she was the natural choice to lead this webinar on ‘The Critical Role Display Plays in Your Marketing Mix’.

If you weren’t able to make the session, we have now made the recording and slide deck available.

Join Erin as she explores the subject of Display Advertising, covering:

  • How display fits into your overall digital marketing strategy.
  • Different ways you can reach your customers using programmatic targeting.
  • How to maximise the use of remarketing to improve campaign conversions.
  • The importance of ad design for campaign success.
  • How to set KPIs and evaluate performance to continuously improve results.


Here is the recording of the session:

If you’d like a copy of the slides from the presentation, they can be found here:

We also recently published an informative guide on the subject of Display. This guide will help you understand the fundamentals of Display Advertising, such as:

  • What display can do for you.
  • How to properly brief an agency.
  • Why you need display in your marketing mix.
  • How to measure performance.

The guide can be downloaded for free by clicking on the image below:

display advertising guide cover

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