EdgeRank is the algorithm Facebook uses to determine how content is displayed to a user in their Facebook News Feed. It’s made up of 3 key elements:
- Affinity – The relationship between the creator and the user who’s viewing the post
- Weight – The weight of the content; text, photo, like, share, etc.
- Time Decay – The age of the content.
In our latest how to guide we show you how you can ensure your Facebook Page has a high affinity with your users, and give you some top tips on giving your content greater visibility.