With just over a month to go until the deadline for compliance with the EU ePrivacy Directive, I’ve had a number of clients and fellow marketers ask me what I’m doing about it and how they should be gearing up for action.
The ICO released a ‘practical’ guide in December (available here) but I admit I still wasn’t clear what it meant to me, or even if I am responsible for ensuring we are compliant. The one thing I know for sure is that if I don’t take notice of this we’ll be breaking the law come the end of May. That’s reason enough for me to take this seriously!
The law isn’t entirely clear on what complete compliance looks like but there are a few things you can do now to ensure you’re at least on the right track. The first thing is to check within your organisation who is responsible for your company’s compliance. The ICO say this in their guide;
As Coast Digital’s website comes under my remit I’m going to assume this is my responsibility, but if you’re lucky enough to have a legal team within your organisation I’d suggest having a quick chat with them to see if they can offer any enlightenment. Your IT Director may also have a view so worth exploring that avenue.
I can’t admit to being any kind of authority on this but here are the steps I’m taking to get the ball rolling, which you may find useful.
As a marketer this law will have an impact on my campaigns, as it will affect our user experience and conversion rates as well as the data I can track but it is the law so we don’t have an awful lot of choice, just the opportunity to adapt and face the challenge.
My more technically-minded colleagues have written a series of blog posts on this, available here.
I’d love to hear your thoughts on how you are interpreting the law and what you’ll be doing about it, contact me here.