Email Marketing Tips – Subject Lines

Recognising the importance of subject lines is a key step for any email marketer. The subject line represents your opening gambit, your chance to grab the recipient’s attention and encourage them to not only open your message, but to take the time to read your email. Many believe that the subject line is the most important element of an email marketing campaign as if it fails to convert (achieving an open) your email will not be read and the money invested into content, design, testing and sending will be wasted.

Email subject lines must also help your email to avoid spam filters, ensuring that your communications land within the largest number of inboxes as possible. It must also grab the attention and give the recipient an indication of the content within your message. As such subject lines should be crafted; they are worth investing time in and should be considered from the outset, not purely rushed just before the email is sent out.

Below there is a collection of subject line writing tips. As a regular crafter of subject lines however, it is important to point out that with subject lines there are no hard and fast rules, what works for one business may not work for the other. Subsequently the advice below is merely intended as guidance, a collection of considerations to ponder before putting pen to paper, or should I say fingers to keyboard.

Email subject line tips


If you consider these points when writing your subject lines you are setting a good foundation for success. Take your time to write them and of once they are created ask yourself these questions?

Is it useful?

(Does it present a useful message to your recipient?)

Is it relevant?

(Is it relevant to the subject matter and your target user?)

Is it interesting?

(Would you open it if it landed in your inbox?)

Finally, never underestimate the importance of your subject lines and the crucial part they have to play in the success of your email marketing campaigns.