Cashing in on Checking In – Quidco and Halfords, Carphone Warehouse & New Look


It’s a Saturday morning and I’m going through my emails only to find yet another clever marketing angle.

Being a member of Quidco, the online (or so I thought) cashback and voucher website, first I was impressed to see some time ago that they’d negotiated deals whereby as long as your credit card was registered with certain stores, just using it in-store would get you cashback. Note: for anyone who’s already doing this, make sure that when you have a new card, you update it on the Quidco site.

Now though I see the next thing – earning cashback for ‘checking-in’ using a mobile phone app, currently for iPhone, iPod Touch and iPad. For all the Android lovers (of which I hope to be one soon), rest assured there’s a Quidco for Android coming soon.

Examples of the ‘check in’ cashback are:

  • Halfords – Earn 20p for a check-in at Halfords. Plus get 50% off selected tents and tent-packs this Summer.
  • Carphone Warehouse – Get 25p for checking in and checking out the latest Android smartphones and tablets at Carphone Warehouse. Hurry offer ends Friday.
  • New Look – Receive 10p cashback for checking into New Look on the high street until Friday. Look at their hot Summer fashion deals!


As a thought, B2B companies could also use this approach; it’s extremely cheap marketing for brand awareness after all, is it not?! They could always use a charity donation option if the view of cashback to an individual did not sit well within this arena.

Can’t wait to see what they come up with next.

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