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So, who exactly is using Bing?

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Gaining 11% of the market share in just under a year is no small feat – if growth continues at this rate Bing will outdo Yahoo by the end of this year.

Are 78 million users just too lazy to use Google when Bing has been pre-installed on their new HP and Dell computers?

As a dedicated Google user since the late 90s I ‘decided’ to check out what the decision engine is all about… my thoughts are as follows:

  • Yes, the front page is prettier and I like the ‘see more’ option
  • Links to MSN shopping – never liked it, never used it, never will (and it doesn’t convert)
  • News – standard
  • Maps – standard
  • What else? Easy login to Hotmail

Bing or Google?

So, do I think Bing is better than Google?

No.

Okay, okay, I will explain further…

  • I don’t need my search engine to look pretty – I just want to find relevant results
  • MSN shopping – give me a break
  • The Google News homepage is more visual and user friendly
  • Maps – much of a muchness
  • Hotmail – login isn’t exactly a chore

Microsoft is obviously into its second big-budget UK advertising campaign, and no doubt people will want to see what the fuss is about.

As for me, it’s back to good old Google for now.

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