Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to:
- Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers).
- Fill in the application form and legal declaration. This link is for gambling sites, but you can also find a link to the aggregator application form on this page. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages.