Coast Digital can confirm that Google will be further lifting the restrictions on gambling-related bidding on their AdWords network.
Google have confirmed to Coast Digital that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc. Coast Digital can confirm that this update will be in place for 15th / 16th January.
This news means that gambling-related websites that are not registered with the Gaming Association are now free to bid. Back in November Google made the decision to allow advertisers that were registered to start bidding, this latest move means it’s likely you’ll see an influx of advertiser’s competing for online gamblers also.
This is further evidence that Google are keen to get as much revenue out of this lucrative channel as possible.