SearchWiki & the future of SEO

At the end of November I commented on the addition of the SearchWiki to Google’s standard search engine results. Today I’m going to speculate on the effect that SearchWiki could have over time:

Whether users will actually change their habits to include the features of SearchWiki, one can only guess, but it might be an indicator of the reaction from the public, that there are already several free browser plug-ins available to hide its functions.

Strictly from an SEO perspective, if users are going to manually vote the most relevant pages to the top of their SearchWiki, then as a website owner, ensuring your own site is the most relevant will be paramount. In this way Google’s SearchWiki should firmly encourage SEOs to be more focused on high quality, relevant site content.

SearchWiki could well be the elusive application that proves Social Media works, and is scalable.