Google have recently published a new budget tool within AdWords. This replaces their old system which just gave you a figure for their recommended daily budget.
The new tool is presented in a much clearer graph format and clearly highlights how much traffic you could be missing out on.
Here is a screen shot of the new budget tool:
This is clearly a good move by Google and really highlights the potential of campaigns – even if it does feel a bit like: ‘look how much more you could be spending with Google!’.
In the last 6 months I feel Google have made great progress in boosting the usability of their tools within AdWords. Visual guides and the use of flash has made the integration of new tools very easy to understand and use.