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10 January 2004
The Internet Has Come of Age!
No longer an optional extra, the Internet is as valuable to today's business as is email or mobile communications. As familiarity and usage increase the early predictions that the Internet would revolutionise business practice are, at last, coming to fruition. Yet for every business that harnesses the power of this evolving medium there is another that ignores the potential and fails to see the possibilities.Quite simply, the Internet is the biggest - but sadly often the dullest - shop window in the world! What store manager would think of filling his window with products and leaving them there for weeks, months or years, never changing the display? This is the precise reason that many brochure sites fail in business terms. Today's discerning visitor wants ease of access but above all, stimulating, vivid, interactive and changing content.
Coastdigital realised that many businesses did not have the ability to update their sites themselves. The choice was either to employ IT experts or to return to the web designer each time a change was required. With their hands tied, businesses were reluctantly accepting that their site was out of date and uninspiring.
Coastdigital's content management system, Refresh, was developed as a direct response to this dilemma. Providing a straightforward solution, Refresh has proven that even the smallest organisation can update their website regularly, easily and at reasonable cost. Available either through license purchase or a cost effective subscription package incorporating hosting and detailed web statistics, Refresh means that in-house staff with no technical expertise can easily learn how to manage and update site content. There is no requirement for software to be installed on the clients' own computers, as all necessary software is accessed through a web browser using a familiar interface.
The e-commerce module of Refresh allows customers to set up and manage their own online store with full integration to a secure payment gateway for credit card transactions.
Many of Coastdigital's clients have seen their investment in Refresh repaid many times over by increased sales or revenue generation. Others have been given the opportunity to communicate, inform and interact with their customers for the first time. Published in Big Business magazine Feb 04 About Coastdigital Coastdigital is an award winning web design and Internet marketing agency based in Colchester, Essex. Our range of services includes web design, web development, content management, Internet marketing and website hosting. We provide clients in Essex, London and throughout the UK with advice and guidance on a range of key issues including website accessibility and usability.
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