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05 January 2004
Remarkable results for Colchester Printing firm
Having built excellent brand values and a reputation for quality, Palladian wanted to use their existing website as a business development tool but were disappointed with the low rate of visits and enquiries generated.Despite the fact that the site was attractive and frequently updated, it was clear that this area of their tactical marketing was under-performing.
James Frost, Managing Director of Coastdigital, was convinced that his team could transform the site performance through content revision, the introduction of a simple navigational structure, search term identification and submission to leading search engines and directories.
James's optimism was well placed! Palladian Press has seen an increase in website visitors from around 500 to in excess of 2,600 every month. The proportion of these converted into enquiries has increased substantially, with between 5 and 10 new enquiries generated from the website each day.
Paul Douglas, Managing Director at Palladian Press, is delighted to find that some of these enquiries are coming from major corporate business and are resulting in new and ongoing contracts. "This has been an extremely valuable exercise", says Paul. "The return on investment can be clearly defined. Our website is now an indispensable tool in the promotion of our business and ongoing management from Coastdigital ensures that our site continues to perform."
Published in Business Plus - Essex Chambers of Commerce Newsletter - Feb 04 About Coastdigital Coastdigital is an award winning web design and Internet marketing agency based in Colchester, Essex. Our range of services includes web design, web development, content management, Internet marketing and website hosting. We provide clients in Essex, London and throughout the UK with advice and guidance on a range of key issues including website accessibility and usability.
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