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26 February 2004
Internet Marketing delivers results for Data HQ
Providing business solutions to a range of clients, Data HQ's success is founded on speed, accuracy and reliability of both their data and their service.Their existing brochure web site had produced some interest but few leads; action was needed to change the site from a static presence into a revenue generating business tool.
Coastdigital's consultancy immediately highlighted problems with the existing site. Unable to engage the visitor, many potential clients were simply leaving the site before making an enquiry.
The starting point for this project had to be a total re-design that incorporated new copy written by a professional. The website was then optimized and submitted to the leading search engines and directories.
A managed Internet marketing service has been established to ensure site performance was continually reviewed. Regular reports accentuate any areas for concern and make recommendations that help keep the site at the forefront of the search engine listings.
At the start of this project Data HQ were receiving around 500 site visitors each month; actual enquiries were few and far between. The site re-launch has been an unqualified success. Visitor numbers have reached 5,000 a month, but more significantly, the enquiry rate has risen to around 10 per day. Able to identify a clear return on the investment made in this project, Data HQ are delighted with the increased interest and resulting business. According to Tim Holt, Managing Director: "We have not only seen a dramatic increase in traffic, but more importantly the resulting enquiries have provided a significant new revenue stream for our business" About Coastdigital Coastdigital is an award winning web design and Internet marketing agency based in Colchester, Essex. Our range of services includes web design, web development, content management, Internet marketing and website hosting. We provide clients in Essex, London and throughout the UK with advice and guidance on a range of key issues including website accessibility and usability.
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