marketing you can measure

Latest news

03 January 2008

Growth in online spend remains buoyant

With the onset of 2008 early reports indicate continued growth in online shopping over Christmas. In fact there was a 27% rise in the number of customers buying online compared with the same period in 2006.

The figures are drawn from a poll taken by Actinic, a UK retail specialist. The figures demonstrate that online spend remains buoyant, and goes further to reveal that shoppers are spending more online, with a 46% increase in internet revenues.

The online channel is making a much greater contribution. Companies doing business online and offline indicate that over 50% of their sales in the last two months of 2006 were made online, up from 30% in 2006.

Overall the retailers polled were very confident that online sales would continue to increase. Chris Barling, CEO of Actinic stated: “Considering the effects of the US credit crunch, the Northern Rock crisis and the general overall decline in confidence, 46% is remarkable growth.”

Back

Case studies

View 'Flow Caritas' Case Study Flow Caritas »
Refresh is just the job for Flow Caritas
View 'Opus Energy' Case Study Opus Energy »
New website delivers increased traffic & conversions
View 'Newlon Housing Trust' Case Study Newlon Housing Trust »
Design & build of an attractive website for the Housing Association of the Year 2007